Published 30 March 2012
How does a company like Pernod Ricard approach social media? Their enviable situation poses a number of challenges. How do you make a global brand regionalised? And how do you implement social media across multiple brands? Fortunately, Tim Cunningham (Digital & Media Director, Pernod Ricard) was at the Social Media [...]
Posts tagged #SMWF
The social media strategy of Pernod R...
Published 30 March 2012
How does a company like Pernod Ricard approach social media? Their enviable situation poses a number of challenges. How do you make a global brand regionalised? And how do you implement social media across multiple brands? Fortunately, Tim Cunningham (Digital & Media Director, Pernod Ricard) was at the Social Media [...]
Social Media World Forum
Published 27 April 2011
Introduction
At the end of March, I attended the Social Media World Forum (Europe) at Olympia in London. Billed as “Two days of interactive & engaging conferences featuring leading key figure keynotes, brand case studies, topical Q&A and debates, exhibition hall, workshops and networking”, the focus of my visit [...]