Published 27 March 2015
How does a large wine producer connect with the wider public? Normally, they produce a nasty, gimmicky website which has little substance, style or value.
Jacob’s Creek currently has a campaign, called Made By, that is actually pretty good though. Using the knowledge that people love answering questionnaires abou [...]
Published 20 January 2012
In 2010, I wrote an article on the position of the wine industry in relation to technology. In short, it said the industry in the UK was in a pretty sorry state. There were obviously exceptions, and the huge online wine community was certainly not representative of how wine businesses were using it. So, one year on, [...]