“Have you photographed this bottle? Can I throw it away now?” Not an uncommon question in the Bigpinots house as, like some sort of digital hoarder, I photograph and document every different bottle of wine we open. I try to document some at tastings too, but that’s often just too laborious.
I’ve struggled with tasting notes for years: full ta [...]
Posts tagged Facebook
VINPIN
“Have you photographed this bottle? Can I throw it away now?” Not an uncommon question in the Bigpinots house as, like some sort of digital hoarder, I photograph and document every different bottle of wine we open. I try to document some at tastings too, but that’s often just too laborious.
I’ve struggled with tasting notes for years: full ta [...]
Social media is not a golden egg (Lin...
Talk presented 14 Septemer 2012, Lincoln, UK
6 simple steps
My approach is to produce a strategy for online social interactions in 6 simple steps:
Research: find out what your customers want and what your competitors are doing
Define your brand: establish what you want to portray to people
Produce strategy: see below
Invest time implementing [...]
Pimp my vine
Published 16 August 2012
One morning, I stumbled across a tweet talking about @lagramiere’s mobile wine tasting truck raising funds on Kickstarter. I’d heard something about Kickstarter, but thought it was an online venture capitalist site for business people. Before I knew it I was backing all kinds of weird and wonderful ideas, including th [...]
Zarrella top 10s
Published 29 May 2012
Social media is awash with people who will happily give you their ‘expert’ advice but, in a field that is full of self-proclaimed ‘gurus’, their advice is usually as scientific as the words of a fairground mystic.
Dan Zarrella was so sick of hearing from “snake-oil salespeople” that he analysed 50 million tweets and Face [...]
Naked Wines app hits all the right bu...
Published 28 April 2012
If you download an app to your iPhone then spend over £70 within 5 minutes, I think you’ve got to admit that the app has succeeded. Maybe I’d have spent the money anyway, but the app certainly made it happen.
Naked Wines’ new app completes their proposition in my eyes. I’ve been a fan of the company, their team, their [...]
The social media strategy of Pernod R...
Published 30 March 2012
How does a company like Pernod Ricard approach social media? Their enviable situation poses a number of challenges. How do you make a global brand regionalised? And how do you implement social media across multiple brands? Fortunately, Tim Cunningham (Digital & Media Director, Pernod Ricard) was at the Social Media [...]
The state of the (wine) nation 2011
Published 20 January 2012
In 2010, I wrote an article on the position of the wine industry in relation to technology. In short, it said the industry in the UK was in a pretty sorry state. There were obviously exceptions, and the huge online wine community was certainly not representative of how wine businesses were using it. So, one year on, [...]
A ‘dislike’ button on Fac...
Published 21 July 2011
The world of social media is generally a pretty friendly one. It’s full of terms such as like, follow, share, friends and +1. A typical day sees birthday wishes being sent, congratulations being offered, interest being shown in other people’s lives, long-lost friends reconnecting…
But that isn’t a true representation of [...]
Exposed: the wine industry and techno...
Published 7 November 2010
Time for a change
I recently decided that being involved in web and software development for the finance sector was no longer for me, and that the wine industry deserved my talent. After all, every company needs a decent website and a well-implemented social media strategy – not to mention usability testing, SEO, and [...]