Published 27 October 2012
Bob turned to me, looked worried, and confessed “I don’t actually have a clue what I’m doing”. Having taken a new job as a community manager, my friend (whose real name isn’t Bob) was feeling a bit of a fraud as he didn’t “have the answers” he thought his company expected him to possess. I reassured him and told him [...]
Published 29 May 2012
Social media is awash with people who will happily give you their ‘expert’ advice but, in a field that is full of self-proclaimed ‘gurus’, their advice is usually as scientific as the words of a fairground mystic.
Dan Zarrella was so sick of hearing from “snake-oil salespeople” that he analysed 50 million tweets and Face [...]