Published 15 April 2012
The Tasting
On 14th March 2012, M&S had their Spring Wine Tasting. There were a lot of wines on show so I decided to concentrate on what many say is their strong point: sparkling wine. Overall, they were good, but I’m not sure that they compete with specialist wine merchants. However, if you’re looking [...]
Posts tagged Champagne
Sparklers from M&S
Published 15 April 2012
The Tasting
On 14th March 2012, M&S had their Spring Wine Tasting. There were a lot of wines on show so I decided to concentrate on what many say is their strong point: sparkling wine. Overall, they were good, but I’m not sure that they compete with specialist wine merchants. However, if you’re looking [...]
The social media strategy of Pernod R...
Published 30 March 2012
How does a company like Pernod Ricard approach social media? Their enviable situation poses a number of challenges. How do you make a global brand regionalised? And how do you implement social media across multiple brands? Fortunately, Tim Cunningham (Digital & Media Director, Pernod Ricard) was at the Social Media [...]
Is Franciacorta the next Champagne?
Published 26 November 2011
Champagne is probably the most famous wine region in the world. In the UK alone, Champagne accounts for annual sales of over £1bn, or 7% of all UK wine sales [Source: Datamonitor, 2010]. Most Champagne is made using a blend of three grape types (Chardonnay, Pinot Meunier and Pinot Noir), although some styles use onl [...]