Published 27 March 2015
How does a large wine producer connect with the wider public? Normally, they produce a nasty, gimmicky website which has little substance, style or value.
Jacob’s Creek currently has a campaign, called Made By, that is actually pretty good though. Using the knowledge that people love answering questionnaires about themselves (just look magazines such as Marie Claire, Red and Cosmo for evidence of how popular they are) and using a quality personality test (kind of like Myers-Briggs), they have managed to come up with something that’s engaging, stylish and interesting.
By answering 13 simple questions, such as whether you prefer your mum’s food or a posh restaurant, how you choose wine to pair with a meal, and how you plan events, the test gives you a summary of your personality before breaking it down into segments (introver/extrovert, feeling/thinking, intuitive/sensing, judging/perceiving), activities I might enjoy, famous personalities who are similar to you and, of course, which wine from the Jacob’s Creek range you should drink.
I doubt it will reveal anything that you didn’t know about yourself, but it’s a bit of fun and has pretty good UX.