Published 17 June 2012
When writing a recent post about the UK launch of Lot18, the American-based wine merchant, I started wondering how UK consumers differ from their US equivalent.
Here’s a few facts I’ve discovered:
The most popular grape types aren’t symmetrical, but they are quite similar: Chardonnay ranks #1 in both countries, and Cabernet Sauvignon and Merlot take the top two positions.
2. Sauvignon Blanc
3. Pinot Grigio
2. Pinot Grigio/Gris
3. White Zinfandel
2. Cabernet Sauvignon
|1. Cabernet Sauvignon
3. Pinot Noir
Country of Origin
The UK is known for its wide range of suppliers, but I had no idea how different the two countries are: 61% of all wine drunk in the US is from California! In the UK, it is a lot more varied: Australia, USA, Italy and France combined only sell 64% of all wine sold in the UK.
|1. Australia (21.5%)
2. USA (14.3%)
3. Italy (14.2%)
4. France (13.9%)
|1. California (61%)|
Average price & consumption
The UK is certainly more akin to drinking wine: more than double the quantity of wine is drunk annually by the Brits.
|20.72 litres/capita||8.96 litres/capita|
And we’re also prepared to pay more for the privilege. Although discounted supermarket deals are very popular, UK customers pay an average 19% more per bottle. However, the tax and duty rates in the UK are ridiculously high, so it’s not necessarily the case that we’re drinking any better wine; just paying more.
|£4.71 ($7.41)||£3.96 ($6.22)|
So, what does this all mean?
- The most popular grape types are fairly consistent across the two countries
- The US supports its domestic product; the UK buys from a variety of countries
- The average Brit drinks twice as much wine as the average American
- Relatively, neither country is paying very much for their wine
Thanks to Thierry’s, Tony Lima and Nomacorc for their assistance in producing this post.