
Monthly archives for September, 2012
The Wine Society app

Social media is not a golden egg (Lin...
Talk presented 14 Septemer 2012, Lincoln, UK
6 simple steps
My approach is to produce a strategy for online social interactions in 6 simple steps:
Research: find out what your customers want and what your competitors are doing
Define your brand: establish what you want to portray to people
Produce strategy: see below
Invest time implementing [...]
Texan wine by Messina Hof
Published 16 September 2012
The Tasting
I met Paul and Merrill Bonarrigo (of Messina Hof Winery) at Rome airport in January 2012. We were all speaking at the International Wine & Tourism Conference (IWINETC) in Perugia, but had a journey around Umbria beforehand (and a trip around Campania afterwards). It was an incredible trip which I [...]
Good examples of restaurants using so...
