Published 30 September 2012
“I liked their wines so much, I bought the company.” ~ David Lowe
Yes, since last year I’ve been a joint shareholder of a wine company that was founded in 1874. Okay, so there are 115,000 other shareholders, each owning a share, but that’s just semantics.
The Wine Society’s homepage, vintage chart [...]
Monthly archives for September, 2012
The Wine Society app
Published 30 September 2012
“I liked their wines so much, I bought the company.” ~ David Lowe
Yes, since last year I’ve been a joint shareholder of a wine company that was founded in 1874. Okay, so there are 115,000 other shareholders, each owning a share, but that’s just semantics.
The Wine Society’s homepage, vintage chart [...]
Social media is not a golden egg (Lin...
Talk presented 14 Septemer 2012, Lincoln, UK
6 simple steps
My approach is to produce a strategy for online social interactions in 6 simple steps:
Research: find out what your customers want and what your competitors are doing
Define your brand: establish what you want to portray to people
Produce strategy: see below
Invest time implementing [...]
Texan wine by Messina Hof
Published 16 September 2012
The Tasting
I met Paul and Merrill Bonarrigo (of Messina Hof Winery) at Rome airport in January 2012. We were all speaking at the International Wine & Tourism Conference (IWINETC) in Perugia, but had a journey around Umbria beforehand (and a trip around Campania afterwards). It was an incredible trip which I [...]
Good examples of restaurants using so...
Posted 14 September 2012
Introduction
Note: this post accompanies my talk at LincUpLive.
How should companies use social media to increase sales? The answer is … it depends on each individual benefit. Social media is not a golden egg!
This lack of golden egg is the subject of my talk at this year’s Linc Up Live. As well as explaining how I go [...]