Published 30 March 2012
How does a company like Pernod Ricard approach social media? Their enviable situation poses a number of challenges. How do you make a global brand regionalised? And how do you implement social media across multiple brands? Fortunately, Tim Cunningham (Digital & Media Director, Pernod Ricard) was at the Social Media [...]
Monthly archives for March, 2012
The social media strategy of Pernod R...
Published 30 March 2012
How does a company like Pernod Ricard approach social media? Their enviable situation poses a number of challenges. How do you make a global brand regionalised? And how do you implement social media across multiple brands? Fortunately, Tim Cunningham (Digital & Media Director, Pernod Ricard) was at the Social Media [...]
Laithwaites’ new wines from Tur...
Published 11 March 2012
At the end of February, I attended a gathering in the Laithwaites Wine store at Vinopolis (Stoney Street, London) to show off their new wines from Turkey, India, Georgia and Greece.
Although I’ve tasted some wines from these countries before, I’ve not had many; and those that I’ve had weren’t anything to write about. T [...]
Oddbins strikes back
Published 10 March 2012
We all like the thought of being looked after by someone who’s competent in their line of work. I think this was why Oddbins was so popular a decade ago. Upon entering one of their stores, you knew that you’d be helped by a wine nerd who was knowledgeable without being scary (think of a wine version of Dick from Nick H [...]